What is a Sync Deal?
A sync deal, short for synchronization deal, is an agreement between a music rights holder and a producer or filmmaker to use a specific song or piece of music in a visual medium such as a film, TV show, commercial, video game, or even a YouTube video. In a sync deal, the music is "synced" with the visuals to enhance the overall viewing experience and create a more powerful emotional impact.
Sync deals provide a unique opportunity for music artists and composers to expose their work to a wider audience and potentially generate additional revenue through licensing fees and royalties. These deals allow the music to complement the visuals, creating a powerful synergy between the two.
What Kind of Deals are Possible?
Sync deals can take various forms depending on the specific requirements of the project and the negotiations between the music rights holder and the producer. Some common types of sync deals include:
1. Film and TV Placement: This is the most common form of sync deal where music is used in movies, television shows, and documentaries. The terms and duration of the placement, as well as the fees involved, can vary.
2. Commercial Licensing: Sync deals also involve music used in commercials. This type of deal may require a one-time fee or recurring payments based on the frequency and duration of the commercial's airtime.
3. Video Game Sync: Music plays a crucial role in enhancing the overall gaming experience. Sync deals in the gaming industry involve licensing music for use in video games and can be lucrative opportunities for artists and composers.
Where Should You be Careful and What to Focus on in a Sync Deal?
When entering into a sync deal, it's essential to be cautious and pay attention to the following aspects:
1. Licensing Rights: Ensure that you have the necessary rights to grant permission for the synchronization of your music with the visuals. It's important to review your existing agreements and consult with legal professionals if needed.
2. Usage Restrictions: Clearly define the permitted uses of your music to avoid any unwanted exploitation or misuse. This includes specifying the medium (film, TV, commercial) and the geographical territories in which the music will be used.
3. Royalties and Payments: Discuss and negotiate the licensing fees, royalties, and payment terms upfront. Ensure that you have a clear understanding of how your music will be monetized and how you will receive compensation for its use.
4. Contracts and Agreements: It's essential to have a well-drafted contract that outlines the terms and conditions of the sync deal. Seek professional legal guidance to ensure both parties' interests are protected.
Best Known Music Sync Companies
There are several well-known music sync companies that specialize in connecting music rights holders with producers and filmmakers. Some of these companies include:
1. Musicbed: Musicbed is a popular platform that offers a wide selection of high-quality music for sync licensing. They work with independent artists, composers, and bands to provide music to various media projects.
2. Audio Network: Audio Network is a global music company that offers a vast catalog of pre-cleared music for sync licensing. Their extensive library covers a wide range of genres and styles, making it a go-to resource for producers and filmmakers.
3. Marmoset: Marmoset is a music agency that focuses on curating music for creative projects. They work closely with artists and composers to create a diverse portfolio of music for sync deals, providing a personalized approach to music licensing.
Something about Independent Sync Companies
While the aforementioned companies are well-known, there are also several independent sync companies that cater to specific niches and genres. These independent sync companies often have a more personalized touch and specialize in connecting artists with unique and niche project opportunities.
These indie sync companies may focus on specific genres like electronic music, punk rock, or hip hop, and work closely with independent artists to provide them with exposure and sync licensing opportunities. Examples of independent sync companies include Music Gateway, Sugaroo!, and Crucial Music.
Partnering with an independent sync company can be beneficial for artists looking to target specific markets and unique projects that align with their musical style and values.